We all want food and drinks to be accessible and affordable for all.
We live in an era in which the costumer is more outspoken than ever, in which the social discussion reaches to the boundaries of political interventions and in which we want to continue enjoying foods and drinks that are accessible and affordable. These and other issues have an effect on the way organizations interact with their stakeholders and whether or not these stakeholders are included while adopting their position. From food security to dishonest commercialism, from Brexit to labelling, from obesity to a sugar tax and many other issues.
Leading by differentiating.
With similar issues it is often a challenge to distinguish yourself in the debate or to have someone else speak their mind concerning your interests. We support enterprises, trade associations and social groupings which are active in this domain. Examples on how we support clients in the food and retail sector:
- Development of long term strategy to manage sensitive issue
- Deploying response protocol to take a stance quickly
- Formulate approach for collective interests management (for example as member of a trade organization)