Digital public affairs

Strengthen your public affairs activities with digital communication tools

Public Matters’ advice focuses on influencing the perceptions of relevant stakeholders and decision-making in the political-social arena. Besides traditional media, digital communication tools – such as social media, websites, videos, and infographics – play a crucial role.

Social media platforms like LinkedIn, X, and Instagram are essential for effective communication and engagement with diverse target groups. Moreover, new platforms continually emerge, changing how information is disseminated and consumed. Keeping up with these developments and strategically utilizing these platforms is crucial for a successful public affairs strategy. Therefore, this is often an integral part of our strategic public affairs advice.

Examples of our digital public affairs advisory services:

Social media campaign: influencing stakeholder perceptions by communicating targeted messages via platforms like X (formerly Twitter) and LinkedIn.
Political sentiment scan: determining political and social sentiment on specific issues using social media monitoring tools.
Public affairs scan: assessing if a website is public affairs-proof. How easily is relevant content found? Does the content align with formulated public affairs messages and objectives?
Videos/infographics: using these digital tools to communicate issues and positions clearly and accessibly.
Online stakeholdermanagement: quickly gaining insights into which stakeholders dominate a debate or issue, what the online discussions are, and which key opinion leaders and influencers have an impact.
Crisis communication: actively measuring and adjusting sentiment around your organization or issue during a crisis.