Successful management buy-in Public Matters


New partnership Dutch public affairs agency focusses on excellence, innovation and growth.

Managing partners Cees Westera, Pieter Walraven and Bas Batelaan have acquired a majority of shares in Public Matters, the leading public affairs agency in the Netherlands, from founder Peter van Keulen. Following this transaction, Public Matters enters a new phase, 17 years after its establishment.

Through the management buy-in the company’s foundation is strengthened and broadened. Founder and shareholder Peter van Keulen will continue to play an important role, focusing on providing strategic advice and developing innovative public affairs concepts.

The three new managing partners combine more than 45 years of expertise in public affairs and strategic communication, in the Netherlands and in Brussels. They focus on the continued growth of Public Matters, by providing strategic advice to (inter)national companies, associations, and governments. In addition to hands-on public affairs advice, this includes building integrated campaigns, regarding which effective stakeholder and reputation management, media relations, and the use of digital public affairs are key elements.

Peter van Keulen: ‘The fact that Cees, Pieter and Bas have committed themselves to Public Matters shows great confidence. Together with our clients and our team of consultants we are building a great company in a growing market, focusing on providing excellent services. ‘

About Public Matters

Public Matters is the leading public affairs agency focusing on policy influencing and strategic communication. Our consultants advise clients on how to acquire a desired position in the political, administrative, and public arena – based on the most effective strategies, making use of (inter)national networks in The Hague and Brussels. Our consultants have multidisciplinary expertise at the cutting edge of business, government and society. Our clients are active in a variety of sectors, including healthcare, technology, financial, climate & energy, infrastructure & mobility, real estate, non-profit, and business-to-consumer.

Peter van Keulen

Senior Partner / Founder

Public matters

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