Peter van Keulen

Senior Partner / Founder

As all-round advisor in public affairs, lobbying, and stakeholder engagement, I serve as a trusted sounding board for entrepreneurs, businesses, and advocacy organizations. I am often involved at critical moments when fundamental decisions with a significant impact on business & personal reputations need to be made quickly. In this role, I support national and international clients across various sectors. I also give lectures, training, and workshops.

Personal

Since founding Public Matters in 2001, I have seen the firm evolve into a team of specialized all-round advisors: experts in advocacy within a niche field while maintaining broad sectoral expertise. I strive to embody that profile myself. You can wake me up for an engaging conversation about managing complex reputation challenges, a discussion on the public affairs profession, multi-stakeholder negotiations, or international trade policy. I also enjoy engaging in discussions during lectures on national and international decision-making and policy influence.

Beyond my day-to-day work, I consider it my responsibility to share my knowledge and expertise in service of the public interest. Additionally, I find challenge and enjoyment in various water sports, including sailing.