An effective dialogue with policymakers
Business to Consumer (B2C) markets are often heavily regulated, for instance to protect consumers or the environment. So it’s crucial that companies and other organisations active in these markets communicate effectively with policymakers and other stakeholders. Such a dialogue can help to ensure that the right balance is struck between the interests of all those involved, such as producers, consumers and environmental organisations.
Corporate Social Responsibility (CSR) as a key element of many public affairs and communications strategies
Consumers are becoming increasingly demanding when it comes to Corporate Social Responsibility (CSR). They expect companies and organisations to be more transparent and accountable, for instance regarding the origins of their products. That is why CSR has become a crucial element of many B2C companies’ public affairs and communications strategy and activities.
Examples of our public affairs support for organisations in the B2C sector:
- Develop lobbying strategies aimed at influencing new or existing policy.
- Position vis-à-vis policymakers and other players in The Hague or Brussels.
- Formulate key messages for the policy-making or legislative process.
- Realise a dialogue with relevant stakeholders.