How to realise a distinctive position?
We advise clients how they can secure a distinctive position vis-à-vis relevant stakeholders, based on thorough analysis and the most effective communication strategy. Whether managing a social issue or crisis, we rely on careful preparation, effective coordination and perfect implementation to make a difference for our clients in a continuously changing world.
Traditional and social media relations
Effectively managing and deploying both traditional and social media relations requires careful coordination between both, aimed at achieving set goals and reaching stakeholders/target groups.
A variety of factors are relevant in this respect:
- Choosing the right media – both traditional or social – to reach your stakeholders.
- Using relevant content and presenting it properly (for instance by means of infographics).
- Managing the conversation with target groups effectively (mainly on social media) and promoting interaction where applicable.
- Regularly evaluating results and making any adjustments that are necessary.